After reading a wonderful post by a friend and fellow blogger I am forced to write on the issues of Objectification of women, the developed of a hegemonizing and selectively politicized discourse on “emancipation of women” and its highly inaccurate linkage with commercial fashion Industry which has nothing to do with “women lib”. The only relationship it had with political and social movements of women liberation had been extremely hostile one. One often encounter’s mediocrity in disguise of advance intellect but the way “intellectually challenged” have been hegemonizing Pakistani intellectual scene is a real tragedy. This painful awareness disturbed me a lot after reading a lot of responses to Freethinker’s excellent post which objected to objectification of women by Fashion Industry and Corporate media in Pakistan and their ideological mimickers masquerading as anti-commercial “alternative media”. While freethinker was objecting to the “representational discourse and imagery”, trying to demonstrate the fakeness of hypereality [Jean Baudrillard] , one which has nothing to do with “reality” but rather is nothing but an image created, circulated , authenticated, idolized and incorporated into perceptual consciousness of humans by capitalist mass media , fashion industry and other such hegemonizing entities , the intellectually challenged media monkeys perceived it as an attack on personal choices ,